Frontier Airlines: Free Checked Bags? Are They Serious?
Oh, the airline world—we meet again, and with a twist. Just as I was digesting the news that Southwest is jumping ship from its “free checked bags” tradition, in comes Frontier Airlines like a boisterous uncle at a wedding, stealing the show with its latest stunt. And stunt, it is.
The Surprising Move from Frontier
Imagine being slightly startled yet unable to suppress a smirk. Frontier has decided to roll out the red carpet for those beleaguered Southwest passengers reeling from the recent changes. They’ve announced a promotion—yes, a promotion—you are likely skeptical about, but hang tight because it’s got layers:
Some airlines have forgotten the essence of flying, introducing fees and stripping perks until travel feels like a bad romance. If your airline is treating you like a distant relative at family dinners, consider Frontier your fresh start. We’re offering you an unmatched deal that might just make you feel loved again.
So, what on Earth are they offering? Well, if you happen to book a nonstop flight with them between March 18 and August 18, 2025, you’ll snag an Economy Bundle for free. Yes, free as the air you breathe. This bundle comes loaded with a free carry-on, free seat selection, and even free flight changes.
And here’s the kicker: those flying out between May 28 and August 18 will also get a complimentary checked bag. But, and this is crucial, you have to book by March 24, 2025, with the good ol’ promo code ‘FREEBAG’. Creative, right?
Could This Be True Love?
Here’s the clever bit—Frontier’s playing the long game. They say, “The more you love this, the more chance it has of sticking around. You vote with your bookings!” Sounds almost revolutionary until you remember it’s just a temporary fling.
Barry Biffle, Frontier’s CEO, practically penned a love letter to travelers:
“We’re all heart. While others run from what flyers adore, we’re sprinting towards it. Think of our promo as the ‘divorce your old airline’ deal of the decade. Shower us with love, and these perks could be a part of your everyday travel life.”
“At the day’s end, travelers simply want respect. We’re offering the beloved flying essentials—minus the extra toll on your wallet. No funny business, just outstanding value.”
A Sweet Deal or Just a Dream?
Now, let’s not get too carried away, shall we? The airline industry, particularly in the U.S., has had its fair share of turbulent times. Apart from a couple of high-flyers like Delta and United smiling through it all, many others are biting the dust, grappling with rising costs and all the fun that comes with trying to make ends meet.
Credit where it’s due—Frontier’s taking brave strides towards reinventing itself, moving from its no-frills, budget-flyer rep to something more aligned with today’s air traveler. But dare I say they’ve slightly hopped off their track?
In 2019, if someone had told me Southwest would ditch free checked bags and Frontier would swoop in offering them, I’d have asked what they were drinking. But here we are, living it.
Now, is it adorable or laughable for Frontier to hint at making free checked bags a long-term thing? Adorable on the surface, perhaps, but a fairytale when you look at the industry numbers. Airlines are barely finding gold at the end of economies of scale’s rainbow—and to keep this up? I have my doubts.
The Takeaway
Frontier is doing its best to pick off the frustrated Southwest raindrops, a move that’s amusing given its budget origins. Temporarily, they’re rolling out the welcome mat with the Economy Bundle packed with bonuses, including the holy grail—a free checked bag for short-haul travel.
So, what do you make of Frontier’s offer of free checked bags in this limited-time prom extravaganza? True romance or fleeting affair? It’s your call.
And while on the topic of interesting travels, why not take a look at the Val Seny ski resort? A change in scenery might offer you a fresh perspective, much like Frontier’s new strategy is doing for air travel.