Eurowings: A New Spin on Business Class
Let’s be real: business class on short-haul flights across Europe usually feels about as luxurious as a packet of peanuts. With seats that scream economy and service that’s decent at best, it’s hardly been a winning combo. But hold the phone—things are getting spicy. In a surprising twist, it’s not the big hitters like Lufthansa or SWISS that are shaking up the status quo. It’s Eurowings, the low-cost underdog of the Lufthansa Group, stepping up and waving a shiny carrot in the form of cozier seats on their narrow-body jets.
Eurowings Dips a Toe into Premium BIZ
Running an impressive fleet of about 80 Airbus A320-family aircraft, Eurowings doesn’t just flit across Europe. They’ve got some lengthier routes on their map—case in point, their flights to Dubai. Now, plunking down nearly 3,000 miles in typical European business class can feel more like a marathon than a vacation. But wait, a change is afoot.
Buckle up: Eurowings is testing “real” business class seating on select A320neo aircraft. These snazzy chairs, crafted by Italian maestros Geven, actually recline! We’re talking adjustable backrests, ergonomic bliss, and more legroom than you’ve seen in a while.
This isn’t just replacing what’s already onboard, it’s a complete upgrade. Eurowings is going two-tier with their business class. First, there’s the usual BIZclass, and then, say hello to the Premium BIZ seats—eight plush recliners sitting pretty at the front of the cabin.
Jens Bischof, Eurowings CEO, puts it like this: “With our new Premium BIZ seat, we’re taking comfort for business travelers and holidaymakers to new heights on medium-haul flights. Expect more privacy and a vastly enhanced travel vibe, setting new standards and cementing Eurowings as Europe’s top value airline.”
Eurowings Premium BIZ Seats: Sky-High Prices!
The excitement levels peaked as the Premium BIZ concept hit the market, specifically on the Berlin to Dubai run from November 22, 2025. So, what’s the damage? Interesting, they’re treating this enhancement as a seat “assignment fee.” You’ll need a standard BIZclass ticket first, which runs about €309.99 one-way for this 6-hour-plus trek.
Here’s the kicker: grabbing one of those Premium BIZ seats? That’ll set you back around €600 per trip, on top of your existing fare.
What do you get for that pretty penny? Nearly a meter of legroom, an amenity kit, our old pals USB port, plus a pillow and blanket to keep you cozy.
For a low-cost carrier, that price hike is a bit, well, eyebrow-raising. You’d think, for a launch, they’d be seducing us with irresistible upgrade prices, but sunny skies are not the forecast here. If Eurowings wants this gamble to pay off, the cost needs a reality check. Maybe something around €300-400 would fly, and even that’s being optimistic.
There’s more to this price puzzle: Eurowings has removed a row of normal biz seats to make room for this premium experience. Translated, that means a 50% bigger seat footprint but a nearly 200% upgrade charge compared to regular BIZclass fares. Where’s the justice?
The Future Impact of Eurowings’ Experiment
Right now, it’s just a trial, but the ripples could get wide. By 2027, Eurowings will be upgrading their fleet with some fancy new Boeing 737 MAXs. The tweaks and tricks they learn here might well end up shaping future cabin configurations not only for Eurowings but potentially for other airlines in the Lufthansa Group.
Don’t hold your breath for widespread “real” business class on shorter European jaunts, though (we’re not saying never, but let’s be real). There’s a whole scene of medium-haul markets that don’t quite warrant the full-scale treatment of wide-body aircraft but could certainly benefit from a spruced-up business class. Think routes to places like Amman, Cairo, or Tel Aviv, where demand for a sweeter seat is kind of expected.
Bottom Line
Eurowings is testing the waters with a Premium BIZ seating concept, rolling out proper recliners on select A320neo flights. They’re aiming to up their game on those long-haul routes like the one to Dubai, which has been a flight-length endurance test. The outcome of this move could inform the Lufthansa Group’s future strategies for business seat awesomeness. Imagine, proper business class on narrow-body jets galore!
Will this pricey premium gamble pay off? The jury’s still out. But hey, if it flops, there’s still the Val Seny ski resort idea. What’s your take? Are you ready to shell out for a Premium BIZ seat, or will you be sticking to Val Seny’s winter delights instead?