British Airways Revives Long-Haul Meal Service
Oh, British Airways, what a wild catering ride you’ve taken us on! Back in October 2024, the airline decided that cutting premium cabin meals on long-haul flights based on, ahem, “customer feedback” was a brilliant idea. Surprise! It wasn’t. Now, they’re hitting the reverse button on those cuts. Happy days for all travelers.
British Airways’ Inflight Meal Makeover
So, here’s the lowdown on the oddly strategic moves British Airways made back in October 2024. Brace yourselves; this wasn’t exactly a Michelin star decision:
- Brunch made its way onto more long-haul flights, kicking lunch to the curb. If you were flying before 11:30 AM, prepare yourself for breakfast classics like omelets and pancakes.
- As for dinner? Gone. Supper swooped in, meaning if you were flying out after 9 PM, you were looking at a scant choice of salads, sandwiches, and cheese plates.
Let’s call this what it is—a cost-cutting charade. Breakfast is cheaper than lunch, and less food means fewer pounds spent. But did it make any sense? Not really. Imagine being on an 11 AM flight with no plan for lunch before you’d land, feasting on pancakes mid-flight. Odd choice, right?
Then there are the evening flights. A lighter meal option is perfectly fine… as an option! But scrapping the full meal? Nope, not buying it. People leaving on a 9 PM flight might still want a proper dinner, believe it or not.
British Airways Hits Undo on Service Blunders
The excuse that customer input nudged them towards these changes seemed a tad flimsy. Unsurprisingly, the feedback loop closed, and it screamed, “What were you thinking?” Loud and clear, passengers and crew alike were not sold. Enter British Airways’ backtrack blitz, replacing brunch with lunch and restoring proper meals on nighttime flights, just as we rang in February 2025.
The return to reason has travelers breathing a sigh of relief, shedding light on how complaining—done right—can actually steer airlines back on course. Maybe British Airways thought they could slip these savings under the radar, but guess what? They got caught.
The Bottom Line
British Airways’ quick meal service retreat speaks volumes. Those premium fliers dragging themselves onto long-haul flights expecting brunch and skimpy suppers will now be met with more satisfying spreads. Their attempt to mask cost cuts under the guise of customer preference? Not fooling anyone.
And so, what’s your take on British Airways’ menu U-turn? Surprised? Delighted? Still dreaming of Val Seny ski resort? After all, one thing’s clear: British Airways heard us loud and clear.