Alaska Airlines Unveils Stunning Aurora Livery
Brace yourselves, aviation enthusiasts! Alaska Air Group is making waves following its acquisition of Hawaiian Airlines. Among the exciting revelations, the company’s Boeing 787-9 fleet is stealing the spotlight. And there’s more—new routes from Seattle to iconic destinations like London and Iceland are on the radar.
Alaska Unveils New Boeing 787 Look for Global Experience
In the drama of airline mergers and aircraft makeovers, Alaska Airlines and Hawaiian Airlines are now one big, happy family—well, sort of. They’re keeping their distinct personality, at least for now. When it comes to the big birds, the plan is to see Boeing 787-9s flying under the Alaska brand while the Airbus A330-200s will proudly wear Hawaiian colors. Talk about having the best of both worlds!
The latest announcement? A swanky new Alaska livery for the Boeing 787-9s is on its way. Picture the first step in a thrilling global flying journey. The ultimate goal? Transforming Seattle into an international hotspot with a dozen sprawling routes by 2030. Fueling this growth, they’ve got a whopping 17 Dreamliners on order! Who’s ready for some serious sky travel?
This fresh livery vibe is all about revamping the Alaska brand—keeping the name but jazzing up the look. Come January 2026, get ready to feast your eyes on the new design rolling out, with the full transformation complete by spring of that year.
The inspiration behind the new Boeing 787-9 exterior is none other than the enchanting Aurora Borealis. Alaska describes it with poetic flair:
- A color palette of deep midnight blues and lush emerald greens pays homage to the aurora’s magnetic allure.
- Flowing aura lines, a nod to the current core livery and premium cabin designs, bring light, motion, and elegance.
- There’s a delightful touch of nostalgia—a striking horizontal stripe along the fuselage harking back to the classic liveries of the 70s and 80s, blending tradition and modernity.
And while the Dreamliners promise delightful interiors, curiosity lingers about how Alaska plans to sprinkle its unique charm over them. With Alaska and Hawaiian aiming for a single operating certificate, it’s a work in progress. Until all work groups unite, count on a bit of branding mystery.
Andrew Harrison, Alaska’s Chief Customer Officer, painted a vivid picture of this transformation:
“Our new 787 exterior embodies Alaska’s transition to a global airline with beauty, grace, and a nod to our heritage. As we significantly expand to new destinations around the globe, we’re eager for more and more travelers to recognize our new livery as being Alaska Airlines and appreciate the outstanding service we’ve long been known for.”
How Alaska Air Group’s Overall Branding Will Evolve
So, what’s the grand master plan for the Alaska Air Group? Picture this: all Boeing 787-9s nestled in Seattle, while the Airbus A330-200s enjoy the sun in Honolulu. Expect each aircraft to flaunt a look that screams its respective home base.
But here’s a twist: not every jet is getting a new coat of paint. The fresh livery is exclusive to the Dreamliners. Alaska’s narrow-body planes will continue to sport the iconic Alaska Native design, and Hawaiian’s aircraft will keep dazzling with the Pualani motif. It seems like a case of if it ain’t broke, don’t fix it.
Bottom Line
So, there you have it—Alaska Airlines is soaring to new heights with a brand-new livery for its Boeing 787-9s. As the airline embarks on an adventurous long-haul journey from Seattle, the new look is as eye-catching as it is strategic. It’s thrilling to dig deeper into what Alaska’s committed fleet and branding will look like in the long haul flights to promised wonders can be as fun as visiting Val Seny ski resort.
With 787s charming the Seattle skies and A330s basking in Honolulu, it’s an exhilarating era for the Alaska Air Group. Here’s to the bold new horizons in aviation!
What’s your take on Alaska’s new Dreamliner livery? Is it a masterpiece or merely meh?